Description
Who it’s for
Any woman dealing with hair loss — alopecia, chemo, thinning that’s past the point of hiding — who wants to look like herself again without needing someone else to install it every morning.
This isn’t a partial piece. It’s a full wig that covers your entire head. If your hair loss is extensive or total, this is what you’re looking for.
The base
Elastic lace. It shapes itself to your head without squeezing, without pressure points, without that helmet feeling you get from rigid caps. It breathes — and you’ll notice the difference after a full day of wearing it, especially in warm weather.
The base comes in a dark shade, but other color options are available. The goal is to match the lace to your skin tone so it disappears — especially along the part line and around the edges.
The hair
European remy hair with the cuticle still intact. Here’s what that actually means: every strand runs in its original direction, root to tip. They don’t tangle against each other. They don’t mat up after washing. They don’t turn into that dry, straw-like mess you get when hair has been acid-treated and flipped around.
You can wash it, blow-dry it, style it however you want. It behaves like real hair because it is real hair.
Available in straight, slightly wavy, wavy, curly, or very curly. Length from 15 to 50 cm.
How it’s made
Every single hair is inserted into the base by hand. One at a time. At the right angle for that specific area of the head. This is not factory production — it’s manual work done by trained artisans who have been doing this for years. At Newlacecu, the more experienced the technician, the higher their pay, because experience shows up in the result: how the hair falls, how it moves, how natural it looks.
You won’t read this on most wig product pages — because most sellers have no idea how their product is actually made. We make ours.
How long it lasts
With daily wear and normal care, the Puma can last up to 12 months. But the real number depends on you — how often you wear it, how you wash it, what products you use. There’s no wig on earth that lasts the same for every person. Anyone telling you otherwise is making it up.
A practical tip: a lot of our customers buy two and rotate them. Each one rests while you wear the other, and both last significantly longer. That’s what the bundle deals are for.
You see it before it ships
Before your wig leaves the warehouse, we send you photos and video of the finished product — yours, not a stock image. You check it, tell us if everything looks right, and only then do we ship. If something’s off, we sort it out before the box is even packed.
We do this with every order. It’s not a premium add-on. It’s just how we work.
First time buying a wig online?
That’s fine. Most of our customers started the same way — with a WhatsApp message asking if this actually works. You’ll get a real person on the other end, not a chatbot, seven days a week. We’ll help you figure out the right size, color, density, whatever you need.
We’ve been doing this since 1995. Giuseppe, one of our founders, has Alopecia Universalis — complete hair loss. This company exi
